What is CrossFit?

CrossFit is a fitness regimen developed by Greg Glassman over several decades. He was the first person in history to define fitness in a meaningful, measurable way, as “increased work capacity across broad time and modal domains.” The CrossFit methodology is meant to optimize fitness through constantly varied functional movements performed at relatively high intensity in communal setting, which is a key component and contributor to its effectiveness.

Glassman’s equation:

A regimen of constantly varied (CV)functional movements (FM) performed at high intensity (@HI) in a communal environment leads to health and fitness.


CVFM @ HI + Communal Environment = Health

The aim of CrossFit is to forge a broad, general and inclusive fitness. It is a type of fitness philosophy that intends to best prepare trainees for any physical contingency — both unknown and unknowable. A survey of all sport and physical tasks led to the question, What physical skills and adaptations would most universally lend themselves to performance advantage? The answer: content derived from the intersection of all sports would quite logically lend itself well to all sport. That realization led to the creation of the Sport of Fitness, known as the CrossFit Games, where the Fittest Man and Woman on Earth is crowned. -Courtesy of CrossFit Inc.


Co-Owners and Coaches Keoni and Rose Subiono

Co-Owners and Coaches Keoni and Rose Subiono

Julie Watarai Lovett - General Manager

Julie Watarai Lovett - General Manager

Joe Kelling - Head Coach

Joe Kelling - Head Coach

Who  We Are:
CrossFit East Oahu

Mission Statement:
To Inspire, Empower, Coach, Love, and Lead more people towards Physical, Mental, and Spiritual fitness.

To make Hawaii the fittest place on Earth.

Crossfit East Oahu, or CFEO, opened on February 28, 2011 in the Niu Valley Shopping Center and is owned and operated by Keoni and Rose Subiono. CFEO is a community of like-minded individuals who are all in pursuit of one thing: excellence in everything we do.

That excellence extends to the four pillars of our Box: Community, TRANSFORM, Competition, and Staff. We take pride in the inclusiveness our membership fosters, the amazing physical and mental TRANSFORMations that our members have undergone, the level of competitiveness our CFEO teams have achieved (5th overall in a field of 52 in the VA Showdown, Hawaii's biggest CrossFit competition), and the passion and experience of our coaches and staff.

"Your health and fitness is our passion and purpose! We understand how frustrating fitness and weight loss can be so we've built a cutting edge CrossFit gym in Niu Valley. You're not alone on this journey and you never will be at CrossFit East Oahu. Come experience the power of community at CFEO; I promise you, it's nothing like anything you've experienced. I look forward to working with you" -Keoni Subiono, Owner.